New Amber Mead Drink

For my new post I have prepared a new can design for drink from mead. I wanted something different something unusual.

In my new can I wanted to use colours related to honey and possibly one or two contrasting colours, to help packaging to stand out easier.

While designing it is always helpful to do sketching prior the actual work on the computer. Below you can see some of the ketches I did to help me clarify my idea.

Mead, or “honey wine,” is an alcoholic beverage made by fermenting honey.

It’s one of the oldest alcoholic beverages ever made, as it was consumed as far back as 4,000 years. Interestingly, mead was common across ancient cultures around the world including those in Asia, Europe and Africa.

Though similar to beer, wine or cider, mead occupies a beverage category on its own since its primary fermentable sugar is honey.

All you need to make basic mead is honey, water and a yeast or bacterial culture. However, ingredients such as fruits, herbs, spices, grains, roots and flowers are often included as well.

Mead’s alcohol content varies but is typically around 5–20%. Its flavour profile ranges from very sweet to very dry, and it’s available in both sparkling and still versions.

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First I started with basic designs and basic shapes.

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I wanted to use different motives for my background. Images above are showing backgrounds with flowers.

I have muted the photographs on a purpose to help the typography and labels to stand out better.

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The pictures are showing the options with honeycomb in the background.

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