For some time I have been volunteering for Wise Thoughts which creates dynamic local, national and international arts initiatives in addition is delivering services that help address social justice issues for the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex (LGBTQI+) and Black, Asian & Minority Ethnic (BAME) communities.
I didn’t want to work for free for some corporation while still learning so this is a cause with meaning.
For this post I posting a bi-fold brochure for this charity and placards which will be taken to the pride itself.
I think in real life it looks lot better.
With the placards is important to keep the message clear and easy to read.
In this new post I have created a brand identity for new cosmetics.
I have designed a logo, created a brand name in addition to creation of advertisement for this new lotion.
I have used Adobe Illustrator, Adobe Photoshop and Adobe Dimensions.
I have established the logo as shown on the first image. With the type and the colours established I could proceed to creating and developing colours more including creating more logos as I wanted to create three different types of lotions.
With colours for each fragrance set I could proceed to developing a design for each bottle.
With this done I could export the individual assets and put them on real packaging.
My final step was to create for an advertisement for a magazine.
The idea was to create something very clean. I felt this product doesn’t need anything too bold as the target audience is between older generation wanting a good quality product instead of something flashy and shiny.
The last advert is more for a magazines or something like that.
After some consideration I have realised the colours of the lotions are bit too muted and uninteresting. Such product wouldn’t be able to attract much attention.
For this reason I went back to Adobe Dimensions and made the colour of the packaging few shades darker. The images below are showing the results of this change.
This attempt didn’t make much of a difference, therefore I knew I have to make the tubes darker.
For this post I have decided to design a can for sparkling fruit drink. What I had in mind was something with a flair of joke.
My idea and big mission to remove the boredom and stigma that surrounds soft drinks.
I am continuing with the look of the vintages snack I have designed earlier on and which you can see if you click HERE .
I wanted to use images of the fruit the drink has got a flavour off.
I had to bee testing the ideas as every element of the can plays a significant role in overall look of the packaging.
ere you can see my first attempt to do so. Prior to this work I have done some research into sparkling fruit drinks. I had in mind to use font which would complement the idea of tasty drink, but the used font here and the colour too is not working at all.
The drink name is too big and the red colour is disappearing in the background.
I now new I have to be using different font than I have used the vignette should be small too.
In this example I have used different type of vignette, but I don’t think it work well either.
Customer now know that he/she is getting sparkling drink and knows more about the weight.
I like the colour and the use of the gradient here, but the vignette is not really working here very well.
With this new example I have tried to play more with shape of the label as I wasn’t satisfied with look, because it seemed empty.
In my opinion also not harmonised together very well.
In case of the example on the left I added shape at the top of the can to help me highlight the Brand name as that is important and also the flavour of the drink, plus small information for the consumer that the drink is organic. In the previous exaples the big apple at the background was turned the wrong way around so in this case I have ammended the mistake and turning it the right way around. My consumer knows now and can distinguish the brand name with clean shape at the top.
In the last few cases I have played more with background image and overall look of the illustration.
I feel the image itself is interesting and important too as the shopper can see clearly that they are buying something with apple flavour.
I have decide to change few elements which is adding shadow to the apples and adding more of those I wanted to simplify it for the consumer. Also the flavour label is now white as I don’t like the black, it seems too hard to me.
The reason for playing with the background image is that I had to delete some parts to help the logo to stand out more.
The last example of my collection is a Strawberry flavour drink.
Which in my opinion is the best. I feel this is better executed.
I was trying to follow similiar pattern, but some of the procedures are different.
In the first case I wasn’t using gradient to add more colour.
In the ase on the right I have used gradient and the strawberries are partly hidden by it.
I prefer the first case, because it would be stand out on the supemarket shelf better.
I have decided that I should add more products to the Japanese Restaurant Banner which you can see if you click HERE .
I believe that company t-shirts are important and especially in catering. I have created a small range of these t-shirts with the name of the restaurant. With this idea I have decided that these t-shirts could be sold to the customers. In this post I am expanding the possibility.
The idea was to make it quite funny.
The row above is serious and could really work for the members of staff quite well. The row below is bit more sinister.
The row below is introducing the products which could be sold to the customers.
Below you can see the image from closer.
Every designer should care for marketing. I have designed this sheet for possible advert in the magazine or other publishing devices.
I wanted to produce a unique range of t-shirts for men. I am aware of the importance to create something unusual to attract the attention of the audience. The latest opinion is that I have created something for “goths”. I am not sure about that I actually agree, but that is just someones opinion.
I set myself task to produce range of memorabilia t-shirts accompanying The Chelsea flower show something featuring flowers in atypical arrangements.
Below you can see an image gallery for closer look of the designs printed on the t-shirts.
I am also adding the image gallery for closer look on the images used. I have credited the artists who are responsible for the photography. Below is the second image gallery where you can have a closer look at each design.
The gallery below also offers closer look at the t-shirts.
In addition to these I have also create a limited edition which I have called “Designer’s Favorite”. Please see below.
Next images is a brand identity example.
I am done with my designs. The last thing what I have to do is to advertise it. The next few images will be of me promoting ma t-shirt brand and trying to reach my customers through advertising in the magazines.
Why is important to advertise?
Magazines offer advertisers highly targeted audiences. … Due to the breadth and depth of magazine titles available to consumers, advertisers are able to pinpoint their target market and then purchase ad space in the magazines they subscribe to (or those they steal from the dentist’s office).
without the work of other people I wouldn’t about to finish this project. For this very reason I will give credits.
When I started this project of designing original food packaging I had a very little experience in designing food packaging. I had an idea which was following on the theme of Healthy Breakfast Bar “Mighty Bee Bar” I felt that the idea can be expanded to a healthy food range.
Challenge With a new product and little brand recognition, I needed a food packaging design that would stand out on retail shelves and immediately advertise it as a wholesome and delicious alternative to sugary snacks.
I liked the logo for it’s simplicity, there is sometihng quite cute I liked very much. The colour used very sampled from the photos used in the brochure.
You can see the original brochure below.
I like th brand NAKD in particular, mainly for the simplicity of their design.
Colours used also played an important role.
I wanted the shape of the honeycomb to be present at packaging including different sizes of the bee.
On the image above you can see I have applied the honeycomb symbol to all the examples present. For the Typography used I wanted something close to handwriting.
I have tried 3 different fonts including the typewriter type on shown on the image , but I much prefer the handywriting style. , but I much prefer the handywriting style.
I have used also symbols for the added flavour like on the case of an apple as demonstates the image on the left. The colour are very contrasty to each other to help the packaging to be more attractive to the consumer. I wanted th overall look to appeal as friendly and happy as possible. I also had to bear in mind which informations is the most important to the potential buyer. In this case I highlighted the name of the bar and that it is new and 100 % organic.
Healthy Snacks Project
Above I have mentioned I did this project to learn more about packaging design.
This is the first example I have created on my journey. The ideas is the same to create something attractive what would like to buy and eat afterwards.
First examples I have create were fruit in this case crisps.
Unfortunately it wasn’t that welcoming or exciting design I would have fished for. If I imagine myself int the role of the customer I feel that.
An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf. Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions.
This led me to decision to change look of the packaging into something more attractive.
With the colour selection I worked out that red and yellow are the chief food colours, evoking the tastebuds and stimulating the appetite. …
Orange, a blend of red and yellow, naturally lends itself to food as another appetizing color. …
Green connotes eco-friendliness, healthy (think veggies) but be careful as green can be also unappetising. I tried to hold to this formula to help my range range to being more welcoming for my targeted audience.
I have mentioned earlier I wanted to create a range of healthy snacks. Some people do not eat crisps or don’t like vegetable or fruit crisps or don’t want to strain too far the usual taste for the potato crisps.
With the typeface used I wanted to stay within being quite traditional therefore I have chosen SS Nickson Seven type font because it felt it complement the vintage drawing back ground very well.
For this audience I have created a healthy snack bars range.
For the background I have used old fashioned illustration to create an interest for the customers. I wanted my new snack bar range to be friendly to my customers or maybe for their children.
Gift box for vegetable crackers.
I create this healthy snack tins as an ideal gift for somebody who is in the hospital for example.
Many people like to take a gift when visiting a sick friend or loved one who is in the hospital. However, the right gift can be difficult to find. To make things more difficult, some of the most common gifts given to hospitalised people are not always allowed in every area of the hospital. With these safely packaged crackers is should be safe.
If this would be for real, they would be sold in the RHS shop as a memorabilia. We ladies sometimes love to have something to reminds the places we have once visited.
If you own a pair of jeans or trousers (which I am assuming you do), you’ll probably need a top to go with them. I wanted to design something quite playful and funny. Like the example below showing London silhouette.
A T-shirt is a style of unisex fabric shirt named after the T shape of its body and sleeves. Traditionally it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of a stretchy, light and inexpensive fabric and are easy to clean. Typically made of cotton textile in a stockinette or jersey knit, it has a distinctively pliable texture compared to shirts made of woven cloth. Some modern versions have a body made from a continuously knitted.
The material used would be 100% cotton.
I didn’t want to design too many variations as sometimes it is good to keep it simple.