Mead Drink Advert

For this new post I have designed a Mead Drink Advert Poster. I was aiming at something for a magazine and etc.

The Ancient Greeks drank mead. Vikings were known to have indulged. In old Celtic and Germanic cultures, it was a hero’s drink, something sweet to gulp down gallantly after slaying foes. And there was Friar Tuck, famously.

But for 600 years or so it was cast aside in favour of beer, wine, and all other alcoholic beverages besides. In the last century, it had slipped away almost entirely, constrained to quiet monasteries and odd pocketed communities on rugged isles.

But mead is very much back on the bar. In the last few years it has gone mainstream and sales are up. English Heritage says it sells a bottle every ten minutes. Not bad for a simple ancient alcoholic drink of fermented honey and water.

Today, some suggest cult TV shows such as Game of Thrones spurred the resurgence. Out of flagons the heady beverage is swilled. In Ridley Scott’s 2010 Robin Hood adaptation, Friar Tuck flogs his home brew to the merry men.

I don’t aim that high as Game of Thrones, but wanted to create something quite modern and contemporary.

The style of the advert is slightly different than the one I have create earlier. This time around I was aiming at something bit more somber.

The wooden figure at the background is quite traditional in some countries. The village folk did try to make their bee house more interesting by a wood cuts such as this one. I liked it very much and thought using it would make the can look more interesting.

In addition I am adding t-shirts featuring the image as used on the can.

At the end I would like to add a magazine advert.

Advertisements

New Amber Mead Drink

For my new post I have prepared a new can design for drink from mead. I wanted something different something unusual.

In my new can I wanted to use colours related to honey and possibly one or two contrasting colours, to help packaging to stand out easier.

While designing it is always helpful to do sketching prior the actual work on the computer. Below you can see some of the ketches I did to help me clarify my idea.

Mead, or “honey wine,” is an alcoholic beverage made by fermenting honey.

It’s one of the oldest alcoholic beverages ever made, as it was consumed as far back as 4,000 years. Interestingly, mead was common across ancient cultures around the world including those in Asia, Europe and Africa.

Though similar to beer, wine or cider, mead occupies a beverage category on its own since its primary fermentable sugar is honey.

All you need to make basic mead is honey, water and a yeast or bacterial culture. However, ingredients such as fruits, herbs, spices, grains, roots and flowers are often included as well.

Mead’s alcohol content varies but is typically around 5–20%. Its flavour profile ranges from very sweet to very dry, and it’s available in both sparkling and still versions.

First I started with basic designs and basic shapes.

I wanted to use different motives for my background. Images above are showing backgrounds with flowers.

I have muted the photographs on a purpose to help the typography and labels to stand out better.

The pictures are showing the options with honeycomb in the background.