In this new post I have created a brand identity for new cosmetics.
I have designed a logo, created a brand name in addition to creation of advertisement for this new lotion.
I have used Adobe Illustrator, Adobe Photoshop and Adobe Dimensions.
I have established the logo as shown on the first image. With the type and the colours established I could proceed to creating and developing colours more including creating more logos as I wanted to create three different types of lotions.
With colours for each fragrance set I could proceed to developing a design for each bottle.
With this done I could export the individual assets and put them on real packaging.
My final step was to create for an advertisement for a magazine.
The idea was to create something very clean. I felt this product doesn’t need anything too bold as the target audience is between older generation wanting a good quality product instead of something flashy and shiny.
The last advert is more for a magazines or something like that.
For this new post I have designed a Mead Drink Advert Poster. I was aiming at something for a magazine and etc.
The Ancient Greeks drank mead. Vikings were known to have indulged. In old Celtic and Germanic cultures, it was a hero’s drink, something sweet to gulp down gallantly after slaying foes. And there was Friar Tuck, famously.
But for 600 years or so it was cast aside in favour of beer, wine, and all other alcoholic beverages besides. In the last century, it had slipped away almost entirely, constrained to quiet monasteries and odd pocketed communities on rugged isles.
But mead is very much back on the bar. In the last few years it has gone mainstream and sales are up. English Heritage says it sells a bottle every ten minutes. Not bad for a simple ancient alcoholic drink of fermented honey and water.
Today, some suggest cult TV shows such as Game of Thrones spurred the resurgence. Out of flagons the heady beverage is swilled. In Ridley Scott’s 2010 Robin Hood adaptation, Friar Tuck flogs his home brew to the merry men.
I don’t aim that high as Game of Thrones, but wanted to create something quite modern and contemporary.
The style of the advert is slightly different than the one I have create earlier. This time around I was aiming at something bit more somber.
The wooden figure at the background is quite traditional in some countries. The village folk did try to make their bee house more interesting by a wood cuts such as this one. I liked it very much and thought using it would make the can look more interesting.
In addition I am adding t-shirts featuring the image as used on the can.
For my new post I have prepared a new can design for drink from mead. I wanted something different something unusual.
In my new can I wanted to use colours related to honey and possibly one or two contrasting colours, to help packaging to stand out easier.
While designing it is always helpful to do sketching prior the actual work on the computer. Below you can see some of the ketches I did to help me clarify my idea.
Mead, or “honey wine,” is an alcoholic beverage made by fermenting honey.
It’s one of the oldest alcoholic beverages ever made, as it was consumed as far back as 4,000 years. Interestingly, mead was common across ancient cultures around the world including those in Asia, Europe and Africa.
Though similar to beer, wine or cider, mead occupies a beverage category on its own since its primary fermentable sugar is honey.
All you need to make basic mead is honey, water and a yeast or bacterial culture. However, ingredients such as fruits, herbs, spices, grains, roots and flowers are often included as well.
Mead’s alcohol content varies but is typically around 5–20%. Its flavour profile ranges from very sweet to very dry, and it’s available in both sparkling and still versions.
First I started with basic designs and basic shapes.
I wanted to use different motives for my background. Images above are showing backgrounds with flowers.
I have muted the photographs on a purpose to help the typography and labels to stand out better.
The pictures are showing the options with honeycomb in the background.
For this post I have decided to design a can for sparkling fruit drink. What I had in mind was something with a flair of joke.
My idea and big mission to remove the boredom and stigma that surrounds soft drinks.
I am continuing with the look of the vintages snack I have designed earlier on and which you can see if you click HERE .
I wanted to use images of the fruit the drink has got a flavour off.
I had to bee testing the ideas as every element of the can plays a significant role in overall look of the packaging.
ere you can see my first attempt to do so. Prior to this work I have done some research into sparkling fruit drinks. I had in mind to use font which would complement the idea of tasty drink, but the used font here and the colour too is not working at all.
The drink name is too big and the red colour is disappearing in the background.
I now new I have to be using different font than I have used the vignette should be small too.
In this example I have used different type of vignette, but I don’t think it work well either.
Customer now know that he/she is getting sparkling drink and knows more about the weight.
I like the colour and the use of the gradient here, but the vignette is not really working here very well.
With this new example I have tried to play more with shape of the label as I wasn’t satisfied with look, because it seemed empty.
In my opinion also not harmonised together very well.
In case of the example on the left I added shape at the top of the can to help me highlight the Brand name as that is important and also the flavour of the drink, plus small information for the consumer that the drink is organic. In the previous exaples the big apple at the background was turned the wrong way around so in this case I have ammended the mistake and turning it the right way around. My consumer knows now and can distinguish the brand name with clean shape at the top.
In the last few cases I have played more with background image and overall look of the illustration.
I feel the image itself is interesting and important too as the shopper can see clearly that they are buying something with apple flavour.
I have decide to change few elements which is adding shadow to the apples and adding more of those I wanted to simplify it for the consumer. Also the flavour label is now white as I don’t like the black, it seems too hard to me.
The reason for playing with the background image is that I had to delete some parts to help the logo to stand out more.
The last example of my collection is a Strawberry flavour drink.
Which in my opinion is the best. I feel this is better executed.
I was trying to follow similiar pattern, but some of the procedures are different.
In the first case I wasn’t using gradient to add more colour.
In the ase on the right I have used gradient and the strawberries are partly hidden by it.
I prefer the first case, because it would be stand out on the supemarket shelf better.
For this post I have chosen how I would advertise my new men’s fragrance.
I have in mind posters for magazines and etc.
I wanted to create something attracting male audiences something quite rebellious.
One of the reasons for advertising is a
Advertising also serves to inform
the consumer about a product’s features, purpose and functionality. This
is especially crucial for companies unveiling new and innovative
products. Companies purveying technical items with complicated features
often release advertisements of individuals exploiting the use of these
items. Examples of ads that create product awareness include brochures,
online pop-up tutorials and how-to videos.
Increased Market Share
reason for advertising is to increase the company’s market share of a
given industry. Upon increasing the number of loyal consumers, the
company has flexibility with the product’s price elasticity. Simply put,
the company can raise prices with less reaction from customers. A
tactic used to increase market share may entail creating ads negating
the value of the competitor’s products. Commercials showing “test
studies” of efficacy of products vs competitors is one example of this
type of advertising.
In reality my product doesn’t really exist, but nothing is stopping me from giving it a go.
The photographs are from pexels.com the photographer’s names are listed below.
Sydney NSW, Australia
Curitiba, State of Paraná, Brazil
For this post I have decide to continue with my packaging theme. I have the products, but I need to advertise them. I have created some mock-up adverts which would go into magazine or something similar.
Everything had been created using Adobe Photoshop.
After posting the advert I discovered I can still improve so I changed the paragraph to justify last left and also made the bottle bit darker.
Art is always work in progress and I see the design in a same way.
Now the real thing, the actual magazine.
Anthophila is scientific name for a bee.
The Honey bee is probably the best-known bee around, but
over 270 species of bee have been recorded in Great Britain. Honey bees
and bumblebees live socially, led by a queen and serviced by male
drones and female worker bees.
Solitary bees tend to be smaller and their family unit is made up of a single pair. Although lots of solitary bees can be found in one area, they operate alone. Bumblebees are distinguished by their large furry bodies and species include the black and-yellow striped Garden bumblebee and Red-tailed bumblebee. Solitary bees include mason bees, leaf-cutter bees and mining bees. The Wool-carder bee strips hair from plants to weave its nest, while the Red mason bee lives inside hollow plant stems and holes in wood.
Since 1900, the UK has lost 13 species of bee, and a further 35 are considered under threat of extinction. None are protected by law. Across Europe nearly 1 in 10 wild bee species face extinction.
The outlook for bees right now is quite bleak – and their drop in numbers is a sign of the plight of the natural world as a whole. Across society, we often undervalue nature and what it does for us. The truth is, if we want an economy that provides for everyone’s needs in the long term, we need to look after our natural environment. Our politicians need to understand the importance of protecting the natural world – and protecting bees as key players in it. We’re optimistic we can make a difference – see what you’ve already helped us achieve so far.
During the last few posts I have been exploring packaging. With this post the theme is the same, but it is not a food.
I have picked skin care products.
Lately I have done few post featuring honey and bees. With this post I am returning to the same theme. Everything you can see been created in Adobe Photoshop and Adobe Illustrator.
“Honey is the oldest skin-care ingredient and has been used extensively for both medical and skin-care purposes,” confirms Neil Sadick, MD, the very skin-serious founder of Sadick Dermatology in New York.
If you’ve got skin issues, honey’s a great go-to because it tackles many of the major ones: “It has antibacterial properties, anti-inflammatory properties, and it nurtures the skin. Honey’s particularly suitable for sensitive skin,” Dr. Sadick says.
You might not think of the thick, sweet stuff as a salve for breakouts, but honey’s antibacterial powers are so strong that it can help acne. “Honey has a very low pH, so a lot of bacterias cannot survive in honey,” says Carla Marina Marchese, the founder and beekeeper behind Red Bee Honey. “It’s about a 3.5 on average on the pH scale, and a lot of bacteria needs to thrive in closer to a 7 on the scale.”