Packaging Design New fragrance for men

New Fragrance for men project is about creation of men’s fragrance packaging design. With my new design I had to follow some well known rules.

Such as Many psychologists believe that we feel an unconscious affinity towards the natural, prehistoric world and that men experience that feeling much more intensely than women. Hence, packaging design aimed at the male consumer tends to emphasize how ‘paleo-friendly’ a product is, making its ingredients seem like the preferred foods of Hercules himself. Quite often the packaging even features a modern day Hercules such as an Olympic medallist or famous retired athlete.

Hence the name Attila (I have changed spelling a little, but it certainly refers to Attila the Hun)who was a frequently called Attila the Hun, was the ruler of the Huns from 434 until his death in March 453. He was also the leader of a tribal empire consisting of Huns, Ostrogoths, and Alans among others, in Central and Eastern Europe.

It’s a well-known fact that men like to make things and love to be surrounded with materials they associate with … well … making things. Men love to touch, feel and smell wood, metal, paper, foils and all other great materials those awesome factories turn into packaging. In other words, packaging for men should contain as little fluff, bows and ribbons as possible and be sturdy enough for those “One rainy day I’ll make a … out of this” projects. Tip: Metal tins and wooden crates are always a winner when it comes to the male consumer.

I have combined Adobe Illustrator where I have created the bottle with metal look and finished it in Adobe Photoshop. I wanted to create something quite bright and colourful as I was aiming at younger audience, something easily attracting attention.