For this post I have designed a new Rum Brand Design Label. I have created three different designs for the label on the bottle. I wanted the visual look to be quite playful and cheeky. I have always felt that rum is connected with pirates and treasure hunts. This idea reflects on the final design.
I started with designing the label. I wanted to use shapes of ships, bottle, treasure hunts, maps, fire guns and skulls.
When I was happy with look I continued with applying my newly designed labels to the bottles.
The was now perfect I have created images which could be advertised.
I wanted to offer something more to my customers for their clients, something what they can take away with them and maybe come back to the brand later. For this reason I have also designed coasters.
Following my client’s request I have also designed few branded items to complement the launch of the rum label.
For the advertising part I designed few images for the lifestyle magazines for their advertising campaigns.