New Fragrance Advertising Campaign

For this post I have chosen how I would advertise my new men’s fragrance.

I have in mind posters for magazines and etc.

I wanted to create something attracting male audiences something quite rebellious.

One of the reasons for advertising is a

Product Awareness

Advertising also serves to inform the consumer about a product’s features, purpose and functionality. This is especially crucial for companies unveiling new and innovative products. Companies purveying technical items with complicated features often release advertisements of individuals exploiting the use of these items. Examples of ads that create product awareness include brochures, online pop-up tutorials and how-to videos.

Increased Market Share

Another reason for advertising is to increase the company’s market share of a given industry. Upon increasing the number of loyal consumers, the company has flexibility with the product’s price elasticity. Simply put, the company can raise prices with less reaction from customers. A tactic used to increase market share may entail creating ads negating the value of the competitor’s products. Commercials showing “test studies” of efficacy of products vs competitors is one example of this type of advertising.

In reality my product doesn’t really exist, but nothing is stopping me from giving it a go.

The photographs are from pexels.com the photographer’s names are listed below.

Mudassir Ali

Sydney NSW, Australia
pixelcop pixelcop.mudassirali.com

Gabriele Ribeiro

Curitiba, State of ParanĂ¡, Brazil
gabii.ribbeiro gabiiribbeiro

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Skin Care for men Advert

For this post I am trying to follow the same theme. I have done a beauty products advert for women and now I have decided to do the same for men.

Thy style of the advert is the same, just the product and colour combination is different.

After creating this one I discovered that the word shampoo is too close to the graphics. The colour were also too ininteresting so I decided to change that too.


These adverts are usually used in the magazines. I wanted to have mine in one of those too.