For this new post I have prepared a brand identity for my made up bakery/coffee shop. The coffee shop is called “Boulevard Crust”.

I have prepared two versions , the difference between them is just a logo. Lately I have been trying to explore more about a logo design. More I read about designing a successful logo the more I am aware is has to be simple. I am going to be using two logos which are based on this. One is very simple and one is more detailed. We all have different taste and preferences so some people might like more the complicated and some the simpler version.

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.

This was very interesting journey. I have designed the logo, I picked the colour and only what is left is the brand assets to show my potential client how it will all look like displayed on real items.

That was the more complicated logo in use.

The project was created in Adobe Photoshop in combination with Adobe Illustrator.