In this new post I have created a brand identity for new cosmetics.
I have designed a logo, created a brand name in addition to creation of advertisement for this new lotion.
I have used Adobe Illustrator, Adobe Photoshop and Adobe Dimensions.
I have established the logo as shown on the first image. With the type and the colours established I could proceed to creating and developing colours more including creating more logos as I wanted to create three different types of lotions.
With colours for each fragrance set I could proceed to developing a design for each bottle.
With this done I could export the individual assets and put them on real packaging.
My final step was to create for an advertisement for a magazine.
The idea was to create something very clean. I felt this product doesn’t need anything too bold as the target audience is between older generation wanting a good quality product instead of something flashy and shiny.
The last advert is more for a magazines or something like that.
After some consideration I have realised the colours of the lotions are bit too muted and uninteresting. Such product wouldn’t be able to attract much attention.
For this reason I went back to Adobe Dimensions and made the colour of the packaging few shades darker. The images below are showing the results of this change.
This attempt didn’t make much of a difference, therefore I knew I have to make the tubes darker.
This post is follow up of the RHS Chelsea Flower Show. I have designed posters, women’s tote bag, women’s t-shirt, men’s tote bag and now I have designed a men’s t-shirt. I have tried to follow same pattern as with the ladies t-shirts.
I wanted to produce a unique range of t-shirts for men. I am aware of the importance to create something unique to attract the attention of the audience.
I set myself task to produce range of memorabilia t-shirts accompanying The Chelsea flower show something featuring flowers in unusual arrangements.
In addition to these I have also create a limited edition which I have called “Designer’s Favorite”. Please see below.
Next images is a brand identity example.
I am done with my designs. The last thing what I have to do is to advertise it. The next few images will be of me promoting my t-shirt brand and trying to reach my customers through advertising in the magazines.
Why is important to advertise?
Magazines offer advertisers highly targeted audiences. … Due to the breadth and depth of magazine titles available to consumers, advertisers are able to pinpoint their target market and then purchase ad space in the magazines they subscribe to (or those they steal from the dentist’s office).
without the work of other people I wouldn’t about to finish this project. For this very reason I will give credits.