New Advert for Strawberry drink

So I have created packaging for my fruit sparkling drink and now what is left to do is to promote my drink.

I have to select some well known magazine for my campaign to be successful so I have to be choosing carefully.

I intend to aim at young audience as they are more likely to test something new and might find my packaging design attractive.

Above you can see my strawberry sparkling drink, which I need to advertise for.

You can see the design process if you click HERE . I have created other options, but the example you can see above is my favourite.

I wanted it to look very summary as I am creating something for the spring/summer season hence the colours.

The final advert is combination of both colour schemes.

In the previous posts I have done one beer advert which you can see if you click HERE .

I have also created an advert for American Lemonade which you can see if you click HERE .

Both versions were created using Adobe Photoshop. Same appliication was used for creation of the following advert.

I am in favour of the combination of very contrasty colours, but that might be my personal preference.

Advertisements

Sparkling Fruit Drink

For this post I have decided to design a can for sparkling fruit drink. What I had in mind was something with a flair of joke.

My idea and big mission to remove the boredom and stigma that surrounds soft drinks.

A brand identity for the sparkling fruit drink featuring used colours and illustrations. Colours are bright and warm.

I am continuing with the look of the vintages snack I have designed earlier on and which you can see if you click HERE .

I wanted to use images of the fruit the drink has got a flavour off.

I had to bee testing the ideas as every element of the can plays a significant role in overall look of the packaging.

mockups-design.com

ere you can see my first attempt to do so. Prior to this work I have done some research into sparkling fruit drinks. I had in mind to use font which would complement the idea of tasty drink, but the used font here and the colour too is not working at all.

The drink name is too big and the red colour is disappearing in the background.

I now new I have to be using different font than I have used the vignette should be small too.

mockups-design.com

In this example I have used different type of vignette, but I don’t think it work well either.

Customer now know that he/she is getting sparkling drink and knows more about the weight.

I like the colour and the use of the gradient here, but the vignette is not really working here very well.

With this new example I have tried to play more with shape of the label as I wasn’t satisfied with look, because it seemed empty.

mockups-design.com

In my opinion also not harmonised together very well.

In case of the example on the left I added shape at the top of the can to help me highlight the Brand name as that is important and also the flavour of the drink, plus small information for the consumer that the drink is organic. In the previous exaples the big apple at the background was turned the wrong way around so in this case I have ammended the mistake and turning it the right way around. My consumer knows now and can distinguish the brand name with clean shape at the top.

In the last few cases I have played more with background image and overall look of the illustration.

mockups-design.com

I feel the image itself is interesting and important too as the shopper can see clearly that they are buying something with apple flavour.

I have decide to change few elements which is adding shadow to the apples and adding more of those I wanted to simplify it for the consumer. Also the flavour label is now white as I don’t like the black, it seems too hard to me.

The reason for playing with the background image is that I had to delete some parts to help the logo to stand out more.

The last example of my collection is a Strawberry flavour drink.

mockups-design.com

Which in my opinion is the best. I feel this is better executed.

mockups-design.com

I was trying to follow similiar pattern, but some of the procedures are different.

In the first case I wasn’t using gradient to add more colour.

In the ase on the right I have used gradient and the strawberries are partly hidden by it.

I prefer the first case, because it would be stand out on the supemarket shelf better.

New T-shirt Designs for Japanese Restaurant

I have decided that I should add more products to the Japanese Restaurant Banner which you can see if you click HERE .

I believe that company t-shirts are important and especially in catering. I have created a small range of these t-shirts with the name of the restaurant. With this idea I have decided that these t-shirts could be sold to the customers. In this post I am expanding the possibility.

The idea was to make it quite funny.

The row above is serious and could really work for the members of staff quite well. The row below is bit more sinister.

The row below is introducing the products which could be sold to the customers.

Below you can see the image from closer.

Every designer should care for marketing. I have designed this sheet for possible advert in the magazine or other publishing devices.

New Breakfast Caffe Banner

Today I have decided to add something new to my range of banners.

I have chosen a Breakfast Banner. I know breakfast is a crucial to any human day, but sometimes forget. Here I am introducing something inviting for your breakfast.

I have done some online search and here are to crucial reasons why to eat breakfast.

Why is breakfast so important? If it is, why do so many people, adults and children alike, leave the house in the morning without having breakfast at all? Maybe you feel rushed to put together a meal, think that skipping breakfast with help you to lose weight, or believe it won’t matter if you eat more later to make up for the missed meal. The truth is, skipping breakfast can result in some truly negative consequences for your health.

I am happy with these designs. I wanted to produce something cheerful and playful.

I am obliged to give credits for the creations I have used.

Logo : Logo vector created by freepik – www.freepik.com

Pancake photo:https://www.firstwatch.com

The icing sugar: By katyspichal

Fonts used : Christmas Time Personal and Avenir

New Japanese Restaurant Banner

I love Japanese food and therefore I have decided to create a Japanese Restaurant Banner.

I was trying to do quiet Asian like, but I am not Asian.

The name for the restaurant is “Koi” like the fish, which is in the background of the banner.

I am expecting , that more things will come.

I want to give credits to the photographer, who are responsible for the beautiful sushi images I have used.

In my usual fashion I went to http://www.pexels.com. I would like to thank these artists for their work.

Christel Jensen

Oslo, Norway 

chjphotos 

Skitterphoto

skitterphoto.com/ 

Valeria Boltneva

Estonia 

tsapolka www.facebook.com/valeria.boltneva 

Chevanon Photography

Thailand 

www.shutterstock.com/g/chevanon 

rawpixel.com

byrawpixel byrawpixel www.rawpixel.com 

Visit rawpixel.com for more free images, PSD mockups and vectors. 

I have also created some brand t-shirts for the members of staff to be easier recognisable for the customers.

The third row of the uniquely designed t-shirts could be sold to customers.

Coffee Shop Banner

For this new post I have created Coffee Shop Banner. I have posted other coffee shops banners including brochures.

I am aware that having a good banners for for your business is crucial and it is the only way how to promote and attract customers passing by.

It will be tough to find a modern restaurant or coffee shop that does not use banner displays in one form or another. Their ability to make any outlet look more attractive and professional is well known. Most restaurant and café owners have realised that their potential goes much beyond just looks and ambience.

They are very effective sales tools and can be used to attract customers, improve sales, and advertise new items. They are also useful in organizing the outlet and increasing customer comfort. Read on and discover some exciting ideas with coffee shop banners.

Banner stands are low cost solutions that can help with:

1: Attracting customers on the street and encouraging them to walk in.
2: Window displays and wall decor.
3: Organizing the outlet and seating areas with partitions. This is especially useful in outdoor seating areas.
4: Providing information inside the outlet, for example, the menu, store timings, new items or special offers.

Attracting Customers Into The Outlet

Banners can make your outlet visible to customers even from some distance on the street. Fairly large signs are visible even from a block away when placed at a height.

A strategically placed display stand on the pavement that displays your best selling menu items or specials will encourage passers-by to walk in and try something. The vertical A-frame Pop up banner (which is the one I am showing) is a good option for this purpose. It can be weighted down for stability and its two banners will allow you to display colourful graphics or messages to attract people coming from either direction.

I have to give credits for the images.

Bagels with salmon, cream cheese and lettuce

By Yulia Furman

Türkiye/İstanbul

ekrulilaekrulila



New Men’s T-shirt designs for RHS Chelsea show

This post is follow up of the RHS Chelsea Flower Show. I have designed posters, women’s tote bag, women’s t-shirt, men’s tote bag and now I have designed a men’s t-shirt. I have tried to follow same pattern as with the ladies t-shirts.

I wanted to produce a unique range of t-shirts for men. I am aware of the importance to create something unique to attract the attention of the audience.

Objective

I set myself task to produce range of memorabilia t-shirts accompanying The Chelsea flower show something featuring flowers in unusual arrangements.

In addition to these I have also create a limited edition which I have called “Designer’s Favorite”. Please see below.

Next images is a brand identity example.

I am done with my designs. The last thing what I have to do is to advertise it. The next few images will be of me promoting my t-shirt brand and trying to reach my customers through advertising in the magazines.

Why is important to advertise?

Magazines offer advertisers highly targeted audiences. … Due to the breadth and depth of magazine titles available to consumers, advertisers are able to pinpoint their target market and then purchase ad space in the magazines they subscribe to (or those they steal from the dentist’s office).

Credits:

without the work of other people I wouldn’t about to finish this project. For this very reason I will give credits.

Free t-shirt mock-up

Background psd created by freepik – www.freepik.com

https://www.freepik.com/free-psd/young-skater-with-grey-t-shirt-s-mock-up_1211185.htm

Brand identity mock-up, which wasn’t free

https://www.vectorstock.com/royalty-free-vectors/brand-identity-vectors

Skeleton on the skateboard

https://www.greatdanegraphics.com/skeleton-skateboarding

New RHS Chelsea Flower Show Women’s T-Shirt design

For this post I have decided I will share my designs for The RHS Chelsea Flower Show T-Shirts. By this post I am continuing with my theme of Chelsea Flower Show 2019.

I have designed a poster you can see after clicking on the link.

https://wordpress.com/block-editor/post/zuzanagraphics.com/1568

I have designed Women’s Tote bag for the same occasion.

https://wordpress.com/block-editor/post/zuzanagraphics.com/1591

Followed by Men’s Tote designs.

https://wordpress.com/block-editor/post/zuzanagraphics.com/1609

If this would be for real, they would be sold in the RHS shop as a memorabilia. We ladies sometimes love to have something to reminds the places we have once visited.

If you own a pair of jeans or trousers (which I am assuming you do), you’ll probably need a top to go with them. I wanted to design something quite playful and funny. Like the example below showing London silhouette.

A T-shirt is a style of unisex fabric shirt named after the T shape of its body and sleeves. Traditionally it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of a stretchy, light and inexpensive fabric and are easy to clean. Typically made of cotton textile in a stockinette or jersey knit, it has a distinctively pliable texture compared to shirts made of woven cloth. Some modern versions have a body made from a continuously knitted.

The material used would be 100% cotton.

For this example I got inspired by Alexander McQueen and Damien Hirst. I didn’t it to be too violent image hence the flowers.


I didn’t want to design too many variations as sometimes it is good to keep it simple.

I will be back with more designs.

I am adding few more colour variations.

New Mens Tote bag Chelsea Flower show

For this post I have designed mens canvas tote bags. In my last post I have shared the design for womens canvas tote bags this post is about mens.

https://wordpress.com/block-editor/post/zuzanagraphics.com/1591

The product is Crafted to carry up to 10kg of weight, this toe bag is perfect for your everyday needs. And because it’s reusable and 100% bio-degradable, you can save the environment while you shop. I have to think practically I needed something which can be easily taken care of.

Material: 100% Cotton (4.5oz light fabric) | Colour: Natural (non-dyed) | Prints: Eco-friendly dyes | No hazardous chemicals

Strap Type: Attached (reinforced stitching) | Dimensions: 15″ x 16″ | Capacity: 10Kg

Proudly manufactured in ethically-certified facilities

Washing instructions: Natural fabrics are liable to shrink upon wash. All bags have been prewashed to reduce shrinkage as much as possible. Machine washable

The images for the front used are similar like the womens, but I didn’t want it to be so feminine so I have changed the look of the flowers quite considerably.

The same images where also used in my poster designs.

https://wordpress.com/block-editor/post/zuzanagraphics.com/1591


New RHS Chelsea Flower Show Fabric Tote bag

In my most recent post I have posted the posters for RHS Chelsea Flower Show.

To see the posters https://wordpress.com/block-editor/post/zuzanagraphics.com/1568

For my new post I have decided to expand the idea around the show. I have decide to design fabric tote.

I like flowers very much so it was delightful to work on something like this.

A practical yet stylish shopper bag featuring an illustrated design and a photography from 2019 show capturing the essence of Chelsea.

Bag is made from 100% cotton and sit comfortable on your shoulder.

Measures 40cm x 36cm (excluding handles).

I have also create a vintage illustrations designs. I feel the potential customers would like the option of having more traditional look.

The colours featuring on those bags are again colour picked from the ones already presented in the image. I was aiming for subtle look. The main reason is too appeal as wider range of customers as possible.